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Targeting · 5 tools

Google Ads Location Targeting MCP Tools

Add, remove, and configure location targets for your campaigns. Control geo-targeting settings to reach the right audience in the right places.

When to use these tools

Use these tools when launching campaigns in specific regions, expanding to new markets, excluding locations with poor ROI, or configuring how location targeting behaves (presence vs. interest).

All targeting tools

list_location_targets

List all location targets for a campaign with their bid adjustments.

campaign_idstringreq
Parameter details
campaign_id
Campaign ID.

add_location_target

Add a location target to a campaign (country, state, city, or radius).

campaign_idstringreqlocationstringreq
Parameter details
campaign_id
Campaign ID.
location
Location name or geo target constant (e.g. "United States", "New York").

remove_location_target

Remove a location target from a campaign.

campaign_idstringreqlocation_idstringreq
Parameter details
campaign_id
Campaign ID.
location_id
Location criterion ID to remove.

get_geo_target_type_setting

Check how location targeting works: presence (physically in location) vs. interest (searching about location).

campaign_idstringreq
Parameter details
campaign_id
Campaign ID.

set_geo_target_type_setting

Set location targeting to presence-only, interest-only, or both. Controls who sees your ads based on their relationship to the target location.

campaign_idstringreqpositive_typestringreqnegative_typestring
Parameter details
campaign_id
Campaign ID.
positive_type
"PRESENCE", "SEARCH_INTEREST", or "PRESENCE_OR_INTEREST".
negative_type
"PRESENCE" or "PRESENCE_OR_INTEREST".

Example prompts

Copy these prompts into Claude Code, Cursor, or any MCP client.

claude
>

Target my campaign to California, New York, and Texas

Added 3 location targets to campaign "Brand - Search":

  1. California, United States
  2. New York, United States
  3. Texas, United States
claude
>

Set my campaign to only show ads to people physically in the target location

Updated geo targeting for "Brand - Search":
  Positive: PRESENCE (people in your target locations)
  Negative: PRESENCE (people in your excluded locations)

  Ads will only show to users physically located in your target areas.

Related categories

Campaigns

Create, update, pause, and launch full Google Ads campaigns directly from your terminal. New campaigns always start paused so you review before spending.

6tools →

Adjustments

Fine-tune when and where your ads show. Set device bid adjustments and ad schedules to maximize ROI during peak hours.

5tools →

Reporting

Pull performance metrics, search terms reports, and run custom GAQL queries. Full account audits with 74 automated checks.

9tools →

Try burn-r8 free

5 targeting tools. 50 free calls/mo. No credit card.