Goals · 5 tools

Google Ads Conversion Goal MCP Tools

Control which conversion actions each campaign optimizes for. Set biddable goals to focus Smart Bidding on what matters.

When to use these tools

Use these tools when you need different campaigns to optimize for different conversion types, or when you want to exclude micro-conversions from Smart Bidding optimization.

All goals tools

list_conversion_goals

List campaign conversion goals showing which actions are included and whether they are biddable.

campaign_idstringreq

Parameter details

campaign_id: Campaign ID.

set_campaign_conversion_goal

Set which conversion actions a campaign optimizes for.

campaign_idstringreqconversion_action_idsstring[]req

Parameter details

campaign_id: Campaign ID.
conversion_action_ids: Conversion action IDs to include.

set_conversion_goal_biddable

Toggle whether a conversion goal is used in Smart Bidding optimization.

campaign_idstringreqconversion_action_idstringreqbiddablebooleanreq

Parameter details

campaign_id: Campaign ID.
conversion_action_id: Conversion action ID.
biddable: Whether to include in bidding.

get_campaign_conversion_goal_config

Get the full conversion goal configuration for a campaign, showing all goals and their biddable status.

campaign_idstringreq

Parameter details

campaign_id: Campaign ID.

list_custom_conversion_goals

List custom conversion goals that combine multiple conversion actions into a single optimization target.

Example prompts

Copy these prompts into Claude Code, Cursor, or any MCP client.

claude

What conversion goals is my brand campaign optimizing for?

Campaign: Brand - Search

  Conversion Goals:
    Purchase          BIDDABLE     Used in bidding
    Lead Form         BIDDABLE     Used in bidding
    Newsletter Signup  OBSERVABLE   Tracked only
    Phone Call        BIDDABLE     Used in bidding

claude

Make my brand campaign only optimize for purchases, not leads

Updated Brand - Search conversion goals:
  Purchase          BIDDABLE     Used in bidding
  Lead Form         OBSERVABLE   Tracked only (was BIDDABLE)
  Phone Call        OBSERVABLE   Tracked only (was BIDDABLE)

Related categories

Conversions

Create and manage conversion actions. Configure tracking settings, attribution models, and conversion values.

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Campaigns

Create, update, pause, and launch full Google Ads campaigns directly from your terminal. New campaigns always start paused so you review before spending.

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Reporting

Pull performance metrics, search terms reports, and run custom GAQL queries. Full account audits with 74 automated checks.

9tools →

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