Adjustments · 5 tools

Google Ads Bid Adjustment and Scheduling MCP Tools

Fine-tune when and where your ads show. Set device bid adjustments and ad schedules to maximize ROI during peak hours.

When to use these tools

Use these tools to increase bids on mobile during commute hours, decrease desktop bids on weekends, or set ad schedules to only show ads during business hours.

All adjustments tools

list_device_bid_adjustments

List current bid adjustments by device (mobile, desktop, tablet).

campaign_idstringreq

Parameter details

campaign_id: Campaign ID.

set_device_bid_adjustment

Set a bid adjustment percentage for a specific device type.

campaign_idstringreqdevicestringreqadjustmentnumberreq

Parameter details

campaign_id: Campaign ID.
device: "MOBILE", "DESKTOP", or "TABLET".
adjustment: Bid adjustment percentage (-90 to +900). Use -100 to exclude.

list_ad_schedules

List ad schedules for a campaign.

campaign_idstringreq

Parameter details

campaign_id: Campaign ID.

set_ad_schedule

Add an ad schedule to control when ads run.

campaign_idstringreqday_of_weekstringreqstart_hournumberreqend_hournumberreq

Parameter details

campaign_id: Campaign ID.
day_of_week: "MONDAY" through "SUNDAY".
start_hour: Start hour (0-23).
end_hour: End hour (0-23).

remove_ad_schedule

Remove an ad schedule.

schedule_idstringreq

Parameter details

schedule_id: Ad schedule criterion ID.

Example prompts

Copy these prompts into Claude Code, Cursor, or any MCP client.

claude

Increase mobile bids by 20% and decrease tablet bids by 50%

Updated device bid adjustments:

  Device    Adjustment
  ──────── ──────────
  Mobile    +20%
  Desktop    0% (no change)
  Tablet    -50%

claude

Set my campaigns to only run Monday through Friday, 8am to 6pm

Set ad schedule for Brand - Search:

  Day        Hours
  ──────── ──────────
  Monday     08:00 – 18:00
  Tuesday    08:00 – 18:00
  Wednesday  08:00 – 18:00
  Thursday   08:00 – 18:00
  Friday     08:00 – 18:00

  Ads will not show on weekends or outside these hours.

Related categories

Campaigns

Create, update, pause, and launch full Google Ads campaigns directly from your terminal. New campaigns always start paused so you review before spending.

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Reporting

Pull performance metrics, search terms reports, and run custom GAQL queries. Full account audits with 74 automated checks.

9tools →

Budgets

Create, update, and clean up campaign budgets. See daily amounts, delivery methods, and find orphaned budgets wasting resources.

4tools →

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