Campaigns · 6 tools

Google Ads Campaign Management MCP Tools

Create, update, pause, and launch full Google Ads campaigns directly from your terminal. New campaigns always start paused so you review before spending.

When to use these tools

Use these tools to build new search campaigns, adjust bidding strategies, change targeting settings, or pause and enable campaigns without opening the Google Ads dashboard.

All campaigns tools

list_campaigns

List all campaigns with status, type, and budget.

get_campaign

Get full details for a single campaign including bidding strategy, network settings, and status.

campaign_idstringreq

Parameter details

campaign_id: The campaign ID to retrieve.

create_campaign

Create a new search campaign. Starts PAUSED so you can review before spending.

namestringreqbudget_idstringreqbidding_strategystringtarget_cpanumber

Parameter details

name: Campaign name.
budget_id: Budget resource name to attach.
bidding_strategy: Bidding strategy type (e.g. "MAXIMIZE_CONVERSIONS", "TARGET_CPA").
target_cpa: Target CPA in micros (only for TARGET_CPA strategy).

update_campaign

Update campaign settings, bidding, or targeting.

campaign_idstringreqnamestringbidding_strategystring

Parameter details

campaign_id: The campaign ID to update.
name: New campaign name.
bidding_strategy: New bidding strategy type.

set_campaign_status

confirm

Enable, pause, or remove a campaign. Requires explicit confirmation.

campaign_idstringreqstatusstringreqconfirmbooleanreq

Parameter details

campaign_id: The campaign ID.
status: "ENABLED", "PAUSED", or "REMOVED".
confirm: Must be true to execute the change.

launch_campaign

Create a full campaign with ad groups, ads, and keywords in one step. Starts paused.

namestringreqdaily_budgetnumberreqkeywordsstring[]reqheadlinesstring[]reqdescriptionsstring[]reqfinal_urlstringreq

Parameter details

name: Campaign name.
daily_budget: Daily budget in account currency.
keywords: Keywords to target.
headlines: Ad headlines (up to 15).
descriptions: Ad descriptions (up to 4).
final_url: Landing page URL.

Example prompts

Copy these prompts into Claude Code, Cursor, or any MCP client.

claude

Launch a campaign for our new product page targeting 'AI marketing tools' with a $50/day budget

Created campaign "AI Marketing Tools - Launch" (PAUSED)

  Budget: $50.00/day
  Ad Group: "AI Marketing Tools"
  Keywords: [+AI +marketing +tools], "AI marketing tools", [AI marketing software]
  RSA: 3 headlines, 2 descriptions
  Landing: https://example.com/ai-tools

  Campaign is PAUSED. Run set_campaign_status to enable.

claude

Show me all my active campaigns

Found 4 campaigns:

  1. Brand - Search     $25/day   ENABLED    MaxClicks
  2. Competitor - Search  $100/day  ENABLED    TargetCPA ($35)
  3. DSA - Search       $40/day   PAUSED     MaxConversions
  4. Remarketing - Display $20/day   ENABLED    TargetROAS (400%)

Related categories

Ad Groups

Create and manage ad groups within your campaigns. Set CPC bids, rename groups, and organize your campaign structure.

3tools →

Keywords

Add, pause, remove, and research keywords. Get real CPC data, search volumes, and competition scores before you bid.

5tools →

Budgets

Create, update, and clean up campaign budgets. See daily amounts, delivery methods, and find orphaned budgets wasting resources.

4tools →

Targeting

Add, remove, and configure location targets for your campaigns. Control geo-targeting settings to reach the right audience in the right places.

5tools →

Try burn-r8 free

6 campaigns tools. 50 free calls/mo. No credit card.