Keywords · 5 tools

Google Ads Keyword Management MCP Tools

Add, pause, remove, and research keywords. Get real CPC data, search volumes, and competition scores before you bid.

When to use these tools

Use these tools to expand your keyword lists, prune underperformers, research new opportunities with actual CPC data, or check quality scores across your account.

All keywords tools

list_keywords

List keywords with match type, bid, quality score, and status.

ad_group_idstringreq

Parameter details

ad_group_id: Ad group ID to list keywords for.

add_keywords

Add one or more keywords to an ad group.

ad_group_idstringreqkeywordsstring[]req

Parameter details

ad_group_id: Target ad group.
keywords: Keywords with match type syntax (e.g. "exact match", [phrase match], +broad +match).

pause_keyword

Pause a keyword to stop it from triggering ads.

keyword_idstringreq

Parameter details

keyword_id: Keyword criterion ID.

remove_keyword

confirm

Permanently remove a keyword. Requires explicit confirmation.

keyword_idstringreqconfirmbooleanreq

Parameter details

keyword_id: Keyword criterion ID.
confirm: Must be true to execute.

research_keywords

Get keyword ideas with real CPC, search volume, and competition data from the Google Ads Keyword Planner.

seed_keywordsstring[]reqlanguagestringlocationstring

Parameter details

seed_keywords: Seed keywords to generate ideas from.
language: Language code (default: "en").
location: Geo target (e.g. "United States").

Example prompts

Copy these prompts into Claude Code, Cursor, or any MCP client.

claude

Research keywords related to 'AI marketing tools' in the US

Keyword ideas for "AI marketing tools":

  Keyword                     Vol      CPC    Competition
  ─────────────────────────── ──────── ────── ───────────
  ai marketing tools           12,100  $4.20  HIGH
  ai marketing software         8,100  $5.80  HIGH
  ai ad management              3,600  $3.90  MEDIUM
  ai ppc tools                  1,900  $6.10  MEDIUM
  ai google ads manager           880  $4.50  LOW

claude

What keywords have a quality score below 5?

Low quality score keywords:

  Keyword                    QS   Match     Status
  ────────────────────────── ──── ──────── ────────
  marketing automation        3   BROAD    ENABLED
  email software              4   PHRASE   ENABLED
  cheap ads                   2   EXACT    ENABLED

  Consider pausing or rewriting ad copy for these keywords.

Related categories

Negative Keywords

Block irrelevant search terms at the campaign or ad group level. Stop wasted spend before it happens.

4tools →

Ad Groups

Create and manage ad groups within your campaigns. Set CPC bids, rename groups, and organize your campaign structure.

3tools →

Reporting

Pull performance metrics, search terms reports, and run custom GAQL queries. Full account audits with 74 automated checks.

9tools →

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