Negative Keywords · 4 tools

Google Ads Negative Keyword MCP Tools

Block irrelevant search terms at the campaign or ad group level. Stop wasted spend before it happens.

When to use these tools

Use these tools after reviewing search terms reports to block irrelevant queries, or proactively add negatives when launching new campaigns to protect your budget.

All negative keywords tools

list_negative_keywords

List campaign-level negative keywords.

campaign_idstringreq

Parameter details

campaign_id: Campaign ID.

add_negative_keywords

Add negative keywords to a campaign.

campaign_idstringreqkeywordsstring[]req

Parameter details

campaign_id: Target campaign.
keywords: Negative keywords to add.

add_ad_group_negative_keywords

Add negative keywords at the ad group level for finer control.

ad_group_idstringreqkeywordsstring[]req

Parameter details

ad_group_id: Target ad group.
keywords: Negative keywords to add.

remove_negative_keyword

confirm

Remove a negative keyword. Requires explicit confirmation.

keyword_idstringreqconfirmbooleanreq

Parameter details

keyword_id: Negative keyword criterion ID.
confirm: Must be true to execute.

Example prompts

Copy these prompts into Claude Code, Cursor, or any MCP client.

claude

Add 'free', 'cheap', and 'tutorial' as campaign negatives

Added 3 negative keywords to campaign "Brand - Search":

  1. "free"      (EXACT)
  2. "cheap"     (EXACT)
  3. "tutorial"  (EXACT)

claude

What negative keywords do I have on my competitor campaign?

Campaign: Competitor - Search (ID: 23456789)

  8 negative keywords:
    "free" (EXACT)
    "open source" (PHRASE)
    "tutorial" (EXACT)
    "how to" (PHRASE)
    "review" (EXACT)
    "reddit" (EXACT)
    "salary" (EXACT)
    "jobs" (EXACT)

Related categories

Keywords

Add, pause, remove, and research keywords. Get real CPC data, search volumes, and competition scores before you bid.

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Reporting

Pull performance metrics, search terms reports, and run custom GAQL queries. Full account audits with 74 automated checks.

9tools →

Safety

Every destructive operation in burn-r8 requires explicit confirmation. New campaigns start paused. GAQL queries are read-only. Your account is protected by default.

6tools →

Try burn-r8 free

4 negative keywords tools. 50 free calls/mo. No credit card.