Conversions · 4 tools

Google Ads Conversion Tracking MCP Tools

Create and manage conversion actions. Configure tracking settings, attribution models, and conversion values.

When to use these tools

Use these tools when setting up conversion tracking for new goals, auditing existing conversion actions, or adjusting attribution windows and count settings.

All conversions tools

list_conversion_actions

List conversion actions with their status and settings.

get_conversion_action

Get detailed settings for a single conversion action including attribution model and window.

conversion_action_idstringreq

Parameter details

conversion_action_id: Conversion action ID.

create_conversion_action

Create a new conversion action.

namestringreqtypestringreqcategorystringvaluenumber

Parameter details

name: Conversion action name.
type: "WEBPAGE", "PHONE_CALL", "IMPORT", etc.
category: "PURCHASE", "SIGNUP", "LEAD", "PAGE_VIEW", etc.
value: Default conversion value.

update_conversion_action

Update conversion action settings.

conversion_action_idstringreqnamestringvaluenumber

Parameter details

conversion_action_id: Conversion action ID.
name: New name.
value: New default value.

Example prompts

Copy these prompts into Claude Code, Cursor, or any MCP client.

claude

List all my conversion actions and their status

4 conversion actions:

  Name               Type      Category   Status    Attribution
  ────────────────── ──────── ────────── ──────── ────────────
  Purchase           WEBPAGE   PURCHASE   ENABLED  Data-driven
  Lead Form          WEBPAGE   LEAD       ENABLED  Last click
  Phone Call         CALL      LEAD       ENABLED  Last click
  Newsletter Signup  WEBPAGE   SIGNUP     PAUSED   First click

claude

Create a conversion action for demo requests worth $50

Created conversion action "Demo Request"
  Type: WEBPAGE
  Category: LEAD
  Default value: $50.00
  Attribution: Data-driven (30-day window)
  Status: ENABLED

Related categories

Goals

Control which conversion actions each campaign optimizes for. Set biddable goals to focus Smart Bidding on what matters.

5tools →

Reporting

Pull performance metrics, search terms reports, and run custom GAQL queries. Full account audits with 74 automated checks.

9tools →

Campaigns

Create, update, pause, and launch full Google Ads campaigns directly from your terminal. New campaigns always start paused so you review before spending.

6tools →

Try burn-r8 free

4 conversions tools. 50 free calls/mo. No credit card.