burnr8/Use Cases/Conversion Tracking

Use Case · 20 minutes → 2 minutes

Set Up Google Ads Conversion Tracking

Create and configure Google Ads conversion actions programmatically. burn-r8 handles the setup so your campaigns optimize for real business results.

The problem

Conversion tracking setup in Google Ads is error-prone. The dashboard has dozens of configuration options spread across multiple screens: conversion window, attribution model, value settings, and counting method. A misconfigured conversion action means your campaigns optimize for the wrong signals, wasting budget for weeks before anyone notices.

The solution

burn-r8 creates and configures conversion actions programmatically. Specify the type, value, window, and attribution model in plain language, and burn-r8 handles the Google Ads API calls. Review your existing conversion actions and assign them to campaigns, all without navigating the dashboard.

Time saved:20 minutes → 2 minutes

How it works

Copy these prompts into Claude Code, Cursor, or any MCP client.

1

Review existing conversion actions

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>

List all my conversion actions and their status

4 conversion actions found. 2 active, 1 removed, 1 not recording (tag missing).

Start by understanding what conversion tracking is already in place. burn-r8 shows each conversion action with its type, status, counting method, and attribution model.

2

Create a new conversion action

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>

Create a conversion action called 'Demo Request' of type SUBMIT_LEAD_FORM with a value of $150 and a 30-day window

Created conversion action "Demo Request" (type: SUBMIT_LEAD_FORM, value: $150). ID: 123456789.

burn-r8 creates the conversion action with your specified settings. You get the conversion ID and tag snippet needed for your website implementation.

3

Assign to campaign goals

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>

Set 'Demo Request' as the primary conversion goal for my SaaS campaign

Set "Demo Request" as primary goal for "SaaS" campaign. Bidding will now optimize for leads.

Link the conversion action to specific campaigns as a primary goal. This tells Google's bidding algorithm to optimize for demo requests rather than just clicks.

Tools used

These burn-r8 tools power this workflow. Each links to its full documentation.

Related use cases

Try burn-r8 free

Set Up Google Ads Conversion Tracking. 50 free calls/mo. No credit card.