Use Case · 45 minutes → 5 minutes
Optimize Google Ads Budget Allocation
Surface budget inefficiencies across your Google Ads campaigns. burn-r8 shows which campaigns deserve more spend and which are wasting it.
The problem
Budget allocation across Google Ads campaigns requires analyzing performance data across multiple time periods, comparing cost-per-conversion between campaigns, and manually adjusting daily budgets. Orphan budgets (no longer attached to active campaigns) waste money silently. This analysis and adjustment cycle takes 30-45 minutes each time.
The solution
burn-r8 gives you a clear view of all budgets, their attached campaigns, and performance metrics. Identify orphan budgets consuming spend, find campaigns where increasing budget would improve ROI, and make adjustments in the same session. The entire cycle takes 5 minutes.
How it works
Copy these prompts into Claude Code, Cursor, or any MCP client.
Review campaign performance
Show me campaign performance for the last 30 days sorted by cost per conversion
5 campaigns analyzed. 2 overspending with low ROAS. 1 orphan budget found ($25/day, no campaign).
burn-r8 pulls performance data including spend, conversions, CPA, ROAS, and impression share for each campaign. Sorting by CPA reveals which campaigns deliver the best return.
List all budgets
Show me all my budgets and which campaigns they are attached to
8 budgets found. 6 attached to campaigns, 1 shared, 1 orphan ($25/day).
Get a full picture of your budget allocation. burn-r8 shows each budget's daily amount, the campaigns using it, and flags any orphan budgets not attached to active campaigns.
Clean up orphan budgets
Remove orphan budgets that are not attached to any campaign
Removed 1 orphan budget ($25/day). Monthly savings: ~$750.
Orphan budgets are a common source of silent waste. burn-r8 identifies and removes budgets with no active campaign attached, freeing up spend for campaigns that matter.
Reallocate budget
Increase the budget for my best-performing campaign to $100/day and reduce the worst performer to $25/day
Updated 2 budgets. "Brand Search": $60 -> $100/day. "Display - Broad": $50 -> $25/day.
Shift budget from underperforming campaigns to winners. burn-r8 updates the daily budgets directly so the changes take effect on the next billing cycle.
Tools used
These burn-r8 tools power this workflow. Each links to its full documentation.
Related use cases
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1-2 hours/week → 1 minute→
Competitive Analysis
Surface impression share, overlap rates, and outranking share for your Google Ads competitors. Get auction insights in one prompt from your terminal.
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Account Audit
Run a full Google Ads audit with 74 automated checks in seconds. burn-r8 surfaces wasted spend, tracking gaps, and missed opportunities from your terminal.
2-4 hours → 30 seconds→
Try burn-r8 free
Optimize Google Ads Budget Allocation. 50 free calls/mo. No credit card.