Use Case · 30 minutes → 1 minute
Google Ads Competitive Analysis with AI
Surface impression share, overlap rates, and outranking share for your Google Ads competitors. Get auction insights in one prompt from your terminal.
The problem
Understanding your competitive position in Google Ads requires cross-referencing multiple dashboard reports. Auction insights are buried several clicks deep, and combining them with your own performance data requires manual spreadsheet work. Tracking competitive trends over time means repeating this process weekly.
The solution
burn-r8 surfaces competitive metrics and auction insights in a single call. See your impression share, overlap rate, outranking share, and position above rate for each competitor. Compare these metrics across campaigns to understand where you are winning and where you are losing ground.
How it works
Copy these prompts into Claude Code, Cursor, or any MCP client.
Pull competitive metrics
Show me competitive metrics for my top 3 campaigns this month
Impression share: 42%. Lost to budget: 18%. Lost to rank: 12%. Top competitor: competitor.com at 56%.
burn-r8 fetches impression share, search lost IS (budget), search lost IS (rank), and top/absolute top impression rates. These metrics reveal how often your ads appear relative to the total available impressions.
Get auction insights
Show me auction insights for my 'Competitor - Search' campaign
3 competitors found. Overlap rate: 68%. You outrank competitor.com 41% of the time.
Auction insights reveal which competitors you are bidding against. burn-r8 shows overlap rate (how often you appear together), outranking share (how often you rank above them), and position above rate.
Identify opportunities
Which campaigns have the most impression share lost to budget?
"Brand Search" lost 24% IS to budget. Increasing from $40 to $65/day would recover ~18%.
Find campaigns where increasing budget would directly increase your visibility. High lost IS (budget) means your ads stopped showing because the daily budget ran out, not because of poor ad rank.
Tools used
These burn-r8 tools power this workflow. Each links to its full documentation.
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Try burn-r8 free
Google Ads Competitive Analysis with AI. 50 free calls/mo. No credit card.