Use Case · 1-2 hours/week → 1 minute
Find and Kill Wasted Google Ads Spend
Identify irrelevant search terms draining your Google Ads budget. burn-r8 surfaces zero-conversion keywords and suggests negatives in one prompt.
The problem
Most Google Ads accounts waste 20-30% of their budget on irrelevant search terms. Finding these leaks requires pulling search term reports, sorting by cost, cross-referencing conversions, and manually building negative keyword lists. This weekly chore eats 1-2 hours every time.
The solution
burn-r8's cleanup_wasted_spend tool analyzes your search terms, flags queries that spent budget without converting, and suggests negative keywords to block them. You review the suggestions and apply them in the same session. The entire process takes about a minute.
How it works
Copy these prompts into Claude Code, Cursor, or any MCP client.
Scan for wasted spend
Find wasted spend in my Google Ads account over the last 30 days
$847/mo wasted across 23 keywords with zero conversions.
burn-r8 pulls your search terms report, identifies queries with spend but zero conversions, and calculates the total wasted budget. Results are grouped by campaign.
Review the search terms report
Show me the search terms that spent more than $10 without converting
15 search terms over $10 with 0 conversions. Top: "free google ads tool" ($62 spent).
Drill into the specific search queries burning your budget. burn-r8 shows cost, clicks, impressions, and conversion data for each term so you can make informed decisions.
Add negative keywords
Add those irrelevant search terms as negative keywords to my campaigns
Added 15 negative keywords to 3 campaigns. Estimated savings: $620/mo.
Once you approve the suggested negatives, burn-r8 adds them to the appropriate campaigns. Future impressions for those queries are blocked immediately.
Tools used
These burn-r8 tools power this workflow. Each links to its full documentation.
Related use cases
Negative Keywords
Analyze search terms and add negative keywords at the campaign or ad group level. burn-r8 suggests what to block based on your conversion data.
1 hour/week → 2 minutes→
Account Audit
Run a full Google Ads audit with 74 automated checks in seconds. burn-r8 surfaces wasted spend, tracking gaps, and missed opportunities from your terminal.
2-4 hours → 30 seconds→
Budget Optimization
Surface budget inefficiencies across your Google Ads campaigns. burn-r8 shows which campaigns deserve more spend and which are wasting it.
45 minutes → 5 minutes→
Try burn-r8 free
Find and Kill Wasted Google Ads Spend. 50 free calls/mo. No credit card.