Use Case · 1 hour/week → 2 minutes
Automate Google Ads Negative Keywords
Analyze search terms and add negative keywords at the campaign or ad group level. burn-r8 suggests what to block based on your conversion data.
The problem
Missing negative keywords is the number one source of wasted spend in Google Ads. Maintaining a comprehensive negative keyword list requires weekly search term reviews, manual categorization of irrelevant queries, and careful application at the right level (campaign vs. ad group). Most advertisers fall behind because the process is tedious.
The solution
burn-r8 automates the entire negative keyword workflow. Pull your search terms report, identify queries that spent without converting, and add negatives at the campaign or ad group level, all in the same conversation. Set up a regular review cadence and complete it in 2 minutes instead of an hour.
How it works
Copy these prompts into Claude Code, Cursor, or any MCP client.
Pull the search terms report
Show me search terms from the last 14 days for my Brand campaign sorted by cost
Found 34 search terms with spend but zero conversions in the last 14 days.
burn-r8 fetches the actual search queries triggering your ads, with cost, clicks, impressions, and conversion data. Sort by cost to find the biggest budget drains first.
Review existing negatives
What negative keywords do I already have on the Brand campaign?
12 negative keywords on Brand campaign. Match types: 8 exact, 3 phrase, 1 broad.
Before adding new negatives, review your current list to avoid duplicates. burn-r8 shows all campaign-level negative keywords with their match types.
Add campaign-level negatives
Add 'free', 'download', 'template', and 'course' as exact-match negatives to my Brand campaign
Added 4 exact-match negatives to Brand campaign. Total negatives: 22.
Block common irrelevant terms at the campaign level. These negatives apply to all ad groups in the campaign, providing broad protection against wasted spend.
Add ad-group-level negatives for precision
Add 'beginner' as a negative to my 'Enterprise Plan' ad group
Added "beginner" as phrase-match negative to ad group "Enterprise Plan".
For finer control, add negatives at the ad group level. This blocks a query for one ad group while allowing it in others where it might be relevant.
Tools used
These burn-r8 tools power this workflow. Each links to its full documentation.
Related use cases
Wasted Spend
Identify irrelevant search terms draining your Google Ads budget. burn-r8 surfaces zero-conversion keywords and suggests negatives in one prompt.
1-2 hours/week → 1 minute→
Account Audit
Run a full Google Ads audit with 74 automated checks in seconds. burn-r8 surfaces wasted spend, tracking gaps, and missed opportunities from your terminal.
2-4 hours → 30 seconds→
Keyword Research
Get real CPC data, search volumes, and competition scores for Google Ads keywords directly in your terminal. No dashboard clicks needed.
45 minutes → 2 minutes→
Try burn-r8 free
Automate Google Ads Negative Keywords. 50 free calls/mo. No credit card.