Reporting· burn-r8
Get Competitive Metrics
get_competitive_metrics
get_competitive_metrics tells you what percentage of eligible impressions you are capturing and where your ads appear on the page. Low impression share means you are missing opportunities, either from budget constraints or ad rank. Use it to decide whether to increase budgets, improve quality scores, or raise bids to capture more of the available demand.
Parameters
| Name | Type | Required | Description |
|---|---|---|---|
campaign_id | string | optional | Filter to a specific campaign. |
date_range | string | optional | Date range preset. |
Example prompts
Copy these prompts into Claude Code, Cursor, or any MCP client.
What is my impression share on brand keywords?
Am I showing in the top position for my main campaigns?
Run a full audit of my Google Ads account
Related tools in Reporting
get_campaign_performance
Campaign-level metrics (clicks, impressions, cost, conversions) for a date range.
2 params
get_ad_group_performance
Ad group metrics for a date range.
2 params
get_keyword_performance
Keyword-level metrics including quality score, CPC, and conversion data.
2 params
get_search_terms_report
See what people actually searched to trigger your ads. Essential for finding wasted spend.
2 params
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