Reporting· burn-r8
Get Keyword Performance
get_keyword_performance
get_keyword_performance shows you exactly which keywords are driving results and which are burning budget. It returns impressions, clicks, cost, conversions, quality score, and average CPC per keyword. Use it to find your top converters, identify keywords with high spend and no conversions, and prioritize where to focus optimization efforts.
Parameters
| Name | Type | Required | Description |
|---|---|---|---|
campaign_id | string | optional | Filter to a campaign. |
date_range | string | optional | Date range preset. |
Example prompts
Copy these prompts into Claude Code, Cursor, or any MCP client.
Which keywords drove the most conversions last month?
Show me keywords with high spend and low conversions
Run a full audit of my Google Ads account
Related tools in Reporting
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run_gaql_query
Run any custom GAQL query against the Google Ads API. Read-only, cannot modify your account.
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