Reporting· burn-r8
Get Search Terms Report
get_search_terms_report
get_search_terms_report reveals the actual queries people typed into Google that triggered your ads. This is the single most important tool for cutting wasted spend. Review it weekly to find irrelevant search terms eating your budget, then use add_negative_keywords to block them. It also surfaces unexpected high-performing queries you can promote to exact-match keywords.
Parameters
| Name | Type | Required | Description |
|---|---|---|---|
campaign_id | string | optional | Filter to a campaign. |
date_range | string | optional | Date range preset. |
Example prompts
Copy these prompts into Claude Code, Cursor, or any MCP client.
What are people actually searching to trigger my ads?
Show me search terms that cost over $50 with no conversions
Run a full audit of my Google Ads account
Related tools in Reporting
get_campaign_performance
Campaign-level metrics (clicks, impressions, cost, conversions) for a date range.
2 params
get_ad_group_performance
Ad group metrics for a date range.
2 params
get_keyword_performance
Keyword-level metrics including quality score, CPC, and conversion data.
2 params
run_gaql_query
Run any custom GAQL query against the Google Ads API. Read-only, cannot modify your account.
1 param
Try burn-r8 free
65 tools across 14 categories. 50 free calls/mo. No credit card.